Writing

 

Chocolate Noise founder Megan Giller has been writing about chocolate for The New York Times, Slate, and Food & Wine for almost a decade! Read some of her stories written exclusively for our site below.

Stories: Bean-to-Bar Chocolate Makers

Book: Bean to Bar Chocolate

Stories: Chocolate and Women

Want to read more of Megan’s food writing? Check out her portfolio writing site.

Consulting

Chocolate Noise founder Megan Giller loves to consult with food brands to help them develop their next delicious chocolate bar, reach out to the media, or craft a thoughtful website. Below are some of her offerings.

Branded Content

Megan creates accessible, well-written content for consumer-facing brands, with a focus on chocolate, of course. Whether you’re looking for a copywriter, a social media expert, or a video producer, she can help your brand shine. Contact her at megan@chocolatenoise.com to learn more!

Industry Consulting

Beyond chocolate, Megan knows the ins and outs of the specialty food industry better than almost anyone. In fact, in 2021 she was a trendspotter for the Fancy Food Show! She helps brands find the right manufacturers and distributors for their products, advises on the development of specialty foods, and consults with agencies as they research the next move for their food clients. Contact her at megan@chocolatenoise.com!

Media Training

As an established writer and editor in the food world for more than a decade, Megan knows exactly what magazines and blogs are looking for. For example, she successfully ran the marketing campaign for her book Bean-to-Bar Chocolate: America’s Craft Chocolate Revolution, with features in Bon Appetit, America’s Test Kitchen, and even Bloomberg Business. (Check out all the press here.) SheI’d love to prepare you to talk effectively to the media and help you get press for your brand.

Don’t know where to start? Megan periodically hosts online training sessions about how to get press for your chocolate company. We walk through the pitching process and the editorial process as well as how PR companies work, and you'll learn how to write a press release, what kind of announcements deserve the most attention, and how to present yourself when you talk to a journalist. By the end of the session, you will be able to craft a story about your brand that editors will be dying to publish. Contact her at megan@chocolatenoise.com if you’re interested in attending the next one.

Video Production

Megan wants to bring your brand to life through a beautiful, well-executed video that’s perfect for social media. She’s an expert at putting together teams of videographers, actors, food stylists, and more for brands as diverse as Zagat to Valrhona. Contact her at megan@chocolatenoise.com to learn more!